206.409.6817 (text/talk) info@spindc.com

Featured Client: Derive Design

Creative Service Marketing &

Business Consulting


  • Business Consulting
  • Brand Consulting
  • Marketing Consulting
  • Website Design and Development
  • Social Media Consulting
  • Print Ad Design

Technology Utilized

  • WordPress
  • Divi Framework
  • GoDaddy Website Hosting
  • Google Analytics
  • Facebook
  • Microsoft Office 365

Project Description

After 13 years in the interior design business Christopher Balder was ready for the next level of growth. The collaboration between Christopher and Spin Digital Consulting started with a close look at his current work and clients. Next we defined the areas of growth that excited Christopher. These areas of growth were both financial as well as new types of work that interests Christopher.

A focus group was conducted that included previous clients, employees and industry professionals. This was instrumental in determining the aspects of Christopher’s process that sets him apart from many Interior Designers.

It was determined that transitioning Christopher from a working under his personal identity to an independant brand would best address his new goals and objectives. The first step in this process was a new brand identity. The name “Derive Design” was born and a visual brand identity was designed (see logo above).

To create the desired growth in size and project types, Christopher needed to go from primarily working from referrals to outbound marketing. A website (www.derive.design) is the foundation of this marketing. This new website features galleries of previous work, interactive before/after galleries and a strategic segmentation of target markets.


Website Interactive Before and After Gallery Example

Print Ad

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